If your organization has immediate, well-defined goals but you’re missing the communications or public relations piece you are in the right place. Perhaps you have started a company or you want to go public with a cause and you’re not sure where to start with your marketing or media planning – you’re still in the right place. I will help you align your goals with a communications or public relations strategy and even provide the content and help you sell it.

External Communications

External communications is broadly defined as how you or your company projects itself outside the four walls of your business. When thinking about your external communications, consider things such as the form letters emanating from your customer service operations, marketing, media relations, Web, social media and the public speeches of your CEO or other members of your team. Some of my external communications services:

  • Media Relations including earned media planning and execution, story pitches, spokesman services
  • Crisis communication
  • Excellent writing services including press releases, speeches, legislative testimony, reports
  • Social media integration including making your website more social as well as popular platforms like Twitter and Facebook
  • Website development
  • Marketing collateral such as fact sheets, sales flyers, white papers, case studies, presentation pieces
  • Blog content
  • Blog creation and design so you have a place to post
  • Presentation development using PowerPoint
  • Brand management
  • Logos and design
  • Trade Show & conference planning, booth design, marketing collateral, representation

Internal Communications

Internal communications is broadly defined as the communication that happens within the four walls of your business and between your business and its closest stakeholders. A big component of internal communication is management’s relationship to employees. Sharing information is important so that everyone in the business knows they are a part of the big things happening with your organization. Clear communication in terms of human resources and employee benefits issues is also important and can help your business demonstrate the value and appreciation of employees as well as forestall and help mitigate problems. Implementing change within your organization or in individual business processes or operational units should have strong internal communications components.

  • Business issues communications assessment – is better communication part of the solution?
  • Special project internal communication planning
  • Intranet & employee portal content
  • Change management
  • Human resources issues
  • Brand management & discipline
  • Company newsletters
  • All forms of written material including training aids, scripts, reports
  • Employee benefits communication
  • Crisis communication
  • Employee & stakeholder engagement channels such as newsletters, social media, company blogs
  • Leadership team consulting

Skill Set

  • Strategic thinker
  • Aligns tactics with available resources well
  • Quick study who can distill and communicate your complex issues, products or ideas into accessible language
  • Works well in a collaborative environment
  • Relates and works well with members of the news media
  • Writes well
  • Utilizes technology where possible and appropriate
  • WordPress content management & blogging aficionado

My Network

I don’t accomplish everything on my own! Over the years I’ve built a network of colleagues who specialize in graphic design, government relations, technical writing, information technology and political communication. As needed, I use my network to accomplish the goals I establish with clients. When I engage with a client, any assistance provided by a member of my network will be incorporated into the project plan and agreement or I’ll pick up the cost.